![]() ![]() ![]() In reaction to reports of influencers buying one-off outfits solely for Instagram, Carlings launched its first digital-only collection last November. This might sound like the premise of a Black Mirror episode, but, thanks to Norwegian company Carlings, it's very much a reality.Īnd as a practice, it's becoming increasingly popular. You will never touch that jacket, or try it on, but you can wear it 'digitally' and rake in the likes all the same. Instead of ever seeing it in person, though, you supply a photo of yourself and the same image is then sent back with your newly purchased jacket edited onto you. After some umming and ahhing, you decide to buy it. Metallic, with flashes of lime green it's unlike anything you’ve seen before. Picture this: you’re browsing online and a statement jacket suddenly catches your eye. ![]()
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